Posts Tagged: Climate Change

Marketing Action on Climate Change

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Even as the scientific evidence of climate change and its damaging effects is growing, American public opinion is moving in the other direction. A Pew Research Center survey released in October 2009 found a “sharp decline” in the percentage of Americans who see solid evidence of rising global temperatures – 57% v. 71% of respondents... Read more »

Is It Easy To Be Green?

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If you’d read New York Times columnist Paul Krugman in the past week, you might find conflicting answers to the question, “Is it easy to be green”? Economist Krugman, who received the Nobel Prize in Economics last year, maintained in his September 24th column that It’s Easy Being Green. His argument is that saving the planet... Read more »

Coping with Climate Change

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Four decades ago, the environment emerged as a public and political cause in response to growing awareness of the threats posed by air and water pollution and unabated population growth. In recent years, it has stormed back into the public consciousness—this time fueled largely by worldwide scientific consensus on the potentially catastrophic effects of climate... Read more »