The Fun Theory

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Governing.com points out that while the website Thefuntheory.com is a public relations initiative of Volkswagen, it has a lot of applicability for government and other agencies trying to change people’s behavior in order to, for instance, reduce energy usage or encourage recycling. The site is “dedicated to the thought that something as simple as fun... Read more »

Green Consumerism

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Earthsense LLC, a Syracuse market research company, recently announced a new monthly survey of consumer attitudes about green products and companies called the Green Confidence Index, The index, which will also track consumers’ purchasing decisions, will provide subscribers with strategic marketing information on who buys Green and why, and how a company can position itself... Read more »