Governing.com points out that while the website Thefuntheory.com is a public relations initiative of Volkswagen, it has a lot of applicability for government and other agencies trying to change people’s behavior in order to, for instance, reduce energy usage or encourage recycling.

The site is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”  To provide evidence for the theory, The Fun Theory Award will recognize the best ideas for changing people’s behavior for the better through fun ideas and inventions.

Many governments, businesses and organizations already use contests and other creative ploys in order to find smarter ways to do business or to solve nagging problems.  Can we come up with some creative, fun ways to encourage more Green behavior in Central New York?